Digital/ Mobile Marketing 
Track and analyze every lead in your sales funnel measuring ROI

 

Marketing Strategies for Merchant and or User

Acquisitions. It's critical to find a software platform

that integrates with your business, one that provides all

the analytics for POS, CRM, sales, marketing and operations.

Many platforms provide integrated Mobile app capabilities.

 

Marketing Strategies for :

Inbound & Content  Marketing

CRM Sales Marketing Software

SEO, CRO (convertion rate optimization)

Blogs, eBooks,

Social Media

Link Building

Internet Digital Marketing  CRM and Marketing Optimization

 

Is your Marketing Playbook Outdated?

These days new marketing is focused on web optimization that is driven by social content inbound marketing, blogging and link building. Understanding changes in technology and the impact it can have on marketing is critical.

 

  • 75% OF USERS NEVER SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS.

  • BLOGGING COMPANIES THAT BLOG HAVE 97% MORE INBOUND LINKS.

  • INTERNET USERS SPEND 3X MORE MINUTES ON BLOGS & SOCIAL NETWORKS THAN ON EMAIL.

 

Its content that should be fueling your marketing strategy and the different forms of content will generate website traffic and convert visitors to leads. Managed correctly it is converted leads that become sales—which ultimately help grow your business, cash flow and the value of your company! Knowing the right organizations to out-source your SEO and web optimization ensures your keeping ahead of your competition.

New Market Technologies
Inbound vs Outbound
Marketing

New Marketing Technologies

 

Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, Email marketing, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. 

 

In contrast to outbound marketing where they "buy, beg, or bug their way in" (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively). The term is synonymous with the concept of permission marketing. The inbound marketing term was coined by HubSpot’s Brian Halligan, in 2005

 

Understanding Digital Marketing SEO CRO Blogging & Link Building

CRO, Conversion Rate Optimization

Just a fancy way of describing the goal of converting casual website visitors into paying customers. You do this by taking steps to keep people on your website longer, with the rationale that the more time a person sticks around, the more likely they are to buy.There’s a lot that goes into turning casual web visitors into customers. In addition, you’ll also see three key results: an upswing in sales, a dramatic drop in spending, and boosted profits. With a high conversion rate, your sales will increase. This means you’ll also end up spending far fewer advertising dollars on attracting new customers. 

 

SEO-Search Engine Optimization 

SEO is about more than just creating content around specific keywords its increasing website visibility – from link building to social media to email marketing.

 

Blogging to create and distribute a bunch of engaging and compelling content that’ll bring your business to the attention of potential customers.

 

Email Marketing opens up a line of communication between you and your customer base.

 

Social Media  You need to leverage social media

 

Link Building (SERPs) The more websites there are out there that are pointing (linking) to yours, the more popular your website, therefore the higher you’re ranking will be in the SERPs. 

 

Infographics - Videos  Visual content Provides brand IdentityRepurposing content is all about spreading your ideas across multiple channels. 

 

Help with identifying the best Internet Marketing resources that fit your company is important. Dont waste time on Pay Per Click campaigns with a limited marketing budget!

 

 

Create your 90 Second
Elevator Pitch

How to create your 90 second elevator pitch

Clearly communicating your message in a concise manner is essential. With 100 words or less you need to paint the picture, capture their attention and communicate a compelling story that creates the desire to learn more. It has to create an emotional response.(Remember people buy on emotion and justify their decisions logically) This brief description also becomes a tool for your media kit and  sales team.

 CRM Lead Tracking
and Marketing Optimization Software

CRM/ Lead Tracking and Marketing Optimization Software

 

Its critical you have Marketing Optimization software that integrates with your CRM/front desk billing software. The correct Marketing and CRM software can track and analyze every lead in your sales funnel. You've made a considerable investment in  your marketing budget its imperative that you measure each campaigns effectivness and ROI. Marketing software combines the tools you need most to manage:

 

•Marketing ROI

•Call Tracking

•Lead Management

•Email marketing

•Task Management

 

It’s about having all the information you need available at every point of interaction with your prospects and clients. Choosing the correct software combination that integrates with existing systems is extremely important to ensure marketing ROI!

Establishing Vendor Partnerships for Apps

Vetting and establishing Vendor Partnerships that provide support in several key areas:

 

  • Design and Development of a Corporate Website
  • Email Marketing Campaigns
  • Print Collateral Support
  • Video development /Creative and production for "how to" video to introduce product
  • Advertising
  • Strategic Engagement / The goal for Strategic Engagements is to build and grow your brand in a manner that will extend its reach and solidify its place as the leader in the Industry
  • PR support / Part of ensuring the organization is relevant to the national discussion requires vigilant monitoring as well as identification of relevant topics with which to be involved.  
  • Social Media Marketing / Social Media Setup including custom branded Facebook fan page, Twitter profile and YouTube Channel. 
 
Creating a Mobile App SMP

Creating a Mobile App SMP  with three areas of focus:  Sales Team Support - Merchant Engagement -Consumer Activity

 

Working with senior managment and IT Project Engineers, we can coordinate all aspects of your sales and marketing, enabling the company to deliver monetization capabilities. 

 

Redesign website recomendations to include sales tools, merchant engagement, consumer activity, public relations and social media management. Involvement in directing Video production and creating Application Briefs.

 

Merchant support and ongoing sales. B2B Marketing advertising, events and acquisition of regional and national merchant accounts. Partnership Strategy exploring channel partnerships.

 

Pre-Post Launch Strategy. Coordinated Pre-launch /Post-launch Buzz campaigns. Communication through standard channels used for app promotion Press release optimization, wire services, Blogging reviews and updates with Tech industry, SEO, Independent reviews resulting in ratings on I Tunes Google Play and Guest Posts. Also included are all other social media links Twitter feeds, Facebook page and others.

 

Visit

4540 Manhattan W

Traverse City, MI 49685

Call

T: 206-793-4546